How Generation Z Differs from Millennials

1. Less Focused

Today relevant is constantly being refined and Gen Z lives in a world of continuous updates. Gen Z processes information faster than other generations thanks to apps like Snapchat and Vine. Thus their attention spans might be significantly lower than Millennials.

2. Better Multi-Taskers 

Though Gen Z can be less focused than their Millennial counterparts, in school, they will create a document on their school computer, do research on their phone or tablet, while taking notes on a notepad, then finish in front of the TV with a laptop, while face-timing a friend. You get the picture. 

Gen Z can quickly and efficiently shift between work and play, with multiple distractions going on in the background...working on multiple tasks at once. Talk about multi-multi-tasking. Just think about how this kind of flow might reshape the office. 

3. Bargains

Millennials care more about prices than Gen Z. This is arguably because they came of age during the recession.

Sixty-seven percent of millennials surveyed said that they would go to the website to get a coupon, whereas only 46% of Gen Z polled said they would do the same.

Millennials also tend to click on more ads; 71% of Millennials in a recent poll said they followed an advertisement online before making a purchase, however only 59% of Gen Z’ers said the same. 

4. Gen Z is Full of Early Starters

Many employers are predicting that more teens, between the ages of 16 and 18 will go straight into the workforce, opting out of the traditional route of higher education, and instead finishing school online, if at all. Would you make a major investment, possibly leading to years of debt to come—knowing there are new, more affordable (not to mention more convenient) online alternatives coming up every day?

As we’ll discuss later in this post, Gen Z knows the true value of independence, and knowledge is no exception here. If a Gen Z’er knows they are capable of learning something themselves, or through a more efficient, non-traditional route, you can bet they’ll take the opportunity. 

5. Gen Z Is More Entrepreneurial 

According to Gen Z marketing strategist Deep Patel, “the newly developing high tech and highly networked world has resulted in an entire generation thinking and acting more entrepreneurially.” Generation Z desires more independent work environments. As a matter of fact, 72% of teens say they want to start a business someday. 

One apparent recurring factor you might notice throughout this post, is that many Gen Z identifying factors can be traced back to the recession in 2008, from their frugality, to their value of experiences, and increased likelihood to become entrepreneurs. This is an interesting note to take down.